.svg)
.svg)
EARTH CHALLENGE for NPO ZAPP
Client challenge
The Dutch Public Broadcasting (NPO) is experiencing challenges in connecting with Generation Z and Alpha, leading to a decline in brand recognition among these key demographics. This situation is affecting viewership and engagement with their programs. In a competitive content landscape, effectively reaching this audience on new platforms requires a fresh approach.
Campaign objective
Enhance the connection with Generation Z and Alpha by increasing brand awareness and promoting programs within the Dutch and Flemish Roblox communities.
Execution
We launched Earth Challenge Obby on Roblox as a strategic promotional campaign for NPO’s Zapp program. This adventurous obstacle course game is designed to captivate Generation Z and Alpha through interactive and educational gameplay.
Impact:
- Reach: 180,000 Dutch kids engaged with the game within one month.
- Engagement: With a like ratio exceeding 90%, the game shows strong positive reception and involvement.
- Visit Duration: An average playtime of 12 minutes highlights high engagement and interest.
The game not only offers an immersive gaming experience but also acts as a potent marketing tool. By integrating educational content with exciting challenges, it boosts viewership intent and raises program visibility. It establishes a meaningful connection with a young, dynamic audience through interactive features and rewards.