Thorough research

Organize interviews with our clients

Know and understand everything about the brand, the identity, its strategy, goals, campaigns, needs and philosophy

Make seamless links between Roblox and the brand’s game proposition

What are the long- and short-term goals and how can we achieve them?

Which target audience do we want to reach with a specific experience and why?

Get creative with the brand: everything is possible and the sky is the limit

We create a variety of storylines, experiences and tones of voice

Suitable for the brand’s issue and her target audience’s needs

Finding that sweet spot together: between brand awareness and gameplay

We make decisions based on more than 10 years of expertise and our gathered data

We create multiple immersive experiences and game concepts to send your brand message

We guide you through the pros and cons of each concept and give our expertise

We create concept art to envision the game’s style and world

Immediate interaction with playable prototypes of our main game loops

Chosen a concept? Next step is to set up the game design document

Finetuning the gameplay loop and surrounding details

Visual presentation on how the game works and confirm the game in terms of successful concept

Getting the style directions in place for all disciplines

Having feedback sessions with the brand and consequent adjustments

We already plan for the timeline after release: next steps and future updates

Kick-off: everyone comes together, goes through the whole concept and create a vision together

The project gets planned, and the different teams and individuals get to work

The first models / UI / animations are made

The programmers make the functional document

We share the first results with the client

Sparring sessions between different programmers for the perfect symbiosis between code and functionalities

Working towards an efficient and precise code for a perfect gameplay

Stress testing and testing for a balanced code

Everything you see, hear and interact with is specifically tailored for the experience from scratch

Involved and meticulous project management

Weekly scrum meetings and project boards for the team

Monthly follow-up with the brand

Access to Trello: board that tracks the development progress for the brand, with screenshots of the game and more

Logos and icons: we run test cases to garner the most engagement from the target audience

These socials will be managed from development to post-progression and give the audience insight into the development of the game

Promotion through Roblox: advertising / events / cross teleportation between our existing games and other ones

Portfolio of YouTubers to play and positively review the game NUMBER AUDIENCE REACHED

Guaranteed 2-6k+ players upon release with only cross teleportation

2-20k playing with advertising on Roblox depending on budget

2-10k playing with promotion through our Roblox groups (1-2m+ members)

Polishing: finetuning the gameplay loop and surrounding details, follow up with future updates if necessary

Playtesting sessions at the Dutch Game Garden, with our dedicated professionals from the industry and new gaming students

Testing inside Roblox with other top developers and our community

Feedback from the test sessions on the best aspects and points of improvements

Partners that provide play testers from any age group anywhere in the world, including a school

Refine the game and publish a bug free and smooth experience

Rinse and repeat: 2-4 times of playtest sessions and game refinement

Promoting the game through our different channels

Tracking results via a custom-created dashboard that we will set up for you, including player data on country / interaction with the brand /spending habits / etc.

Analysing results and preparing updates to finetune the game

Take action based on feedback from the player community

Monitor for and fix any bugs or issues that arise

Plan updates already set up in the concept phase, altered based on player feedback and behavior

We implement the planned updates and prepare for the future

Audience retention: weekly update to keep players engaged within the game and its community

Create a future roadmap: we delve deeper into the vision for the future and adapt it to player feedback

Convey with the brand on the long-term plans for the game

EXPECTED RESULTS